Six brands, one pillow company
From clinical fitting to mass retail: our brands bring custom fit and ergonomic sleep comfort to every channel and price segment. All of them are developed, produced and marketed in-house in the Netherlands.
Over more than 35 years we have built a portfolio of pillow brands that together cover the full market: from clinical fitting by healthcare professionals to e-commerce, specialty retail and mass retail. With over 1,000,000 pillows sold worldwide, each brand has its own positioning, channel and price segment, and all are developed, produced and marketed in-house.
Custom fit · healthcare professionals and sleep specialists · high segment
The original custom fit pillow, developed in 2013 together with a physiotherapist. Three body measurements determine the exact pillow size, so every customer gets the right support. Fitted and sold exclusively through a worldwide network of more than 10.000 clinicians, physiotherapists, chiropractors and sleep specialists.
Custom fit for children · healthcare professionals and specialty retail
The first and only ergonomic pillow for children. An algorithm based on four data points determines the right size for a growing body, helping to prevent neck and shoulder strain from screen use and poor posture.
Custom fit · direct-to-consumer and omnichannel · premium segment
Our direct-to-consumer custom fit brand, powered by PillowScan™. A 30-second mobile scan translates shoulder, neck and head measurements into a personal pillow code. No standard sizes: every pillow is built around the body. Aimed at performance-minded consumers, athletes and busy professionals.
Adjustable at home · e-commerce and retail · mid segment
The customizable pillow. A short online test based on height, weight, sleeping position and mattress firmness tells the user exactly how much filling to remove. One product for every sleeper, easy to stock and easy to sell, with a 100-night trial.
Pressure relieving memory foam · specialty retail and healthcare · mid to high segment
High-end pressure relieving pillows and sleep products made with our proprietary Symbio® memory foam, which responds to body warmth and pressure. A trusted brand in specialty bedding retail, pharmacies and healthcare across Europe.
Ergonomic support · retail · mid segment
The pillow you can’t help but love. Ergonomic neck support for people with neck complaints and for consumers who want to prevent them, in an accessible, easy-to-explain retail proposition.
Ergonomic sleep products · mass retail · value segment
Top quality ergonomic and comfort pillows and mattress toppers for large retailers: department stores, hypermarkets, cash & carries and buying associations. Premium materials and washable covers at a price level that lets retailers set appealing consumer prices.
Your brand · any channel
Next to our own brands we develop and produce private label pillows and complete custom fit concepts under the brand of our partners, from bedding specialists to international retail chains.
Would you like to sell one of our brands in your store, clinic or webshop, or become a distributor in your country? Please contact us for more information, conditions and prices.
